Wenjing (Wendy) - Research

I have been in the athletic team since junior high school. Achieving success in sports always involves hard training, good preparation, and perseverance. I have a strong conviction to be a persistent and successful player in the arena of academic research – aiming high and far and making solid continual progress.

My research interests fit broadly into the areas of Electronic Commerce, Internet Economy, and Internet Marketing. Current focuses are on the social and economic impact of online consumer-generated content and social media, online communities and online social network, information systems and marketing, and healthcare economics.

SSRN Author Page | Google Scholar Citation

JOURNAL PUBLICATIONS “Does Social Media Accelerate Product Recalls? Evidence from the Pharmaceutical Industry,” with Y. Gao and H. Rui, *published online, Information Systems Research. “The Comparative Performance of Online Referral Channels in E-Commerce,” with J. Zhang, Journal of Management Information Systems, 38(3), pp. 828-854, 2021. “When Products Receive Reviews across Platforms: Studying the Platform Concentration of Electronic Word-of-Mouth,” with H. Chen and W. Zhou, Information & Manageme, 58(8), December 2021. “Listening to Online Reviews: A Mixed-Methods Investigation of Customer Experience in the Sharing Economy,” with F. Liu, K Lai, and J. Wu, Decision Support Syste, 149, October 2021, pp. 14-23. “The Interplay Between Free Sampling and Word of Mouth in the Online Software Market,” with H. Chen and W. Zhou, Decision Support System, 95, March 2017, pp. 82-90. "Do Professional Reviews Affect Online User Choices through User Reviews?: An Empirical Study," with W. Zhou, Journal of Management Information Systems, 33(1), June 2016. "Exploring the Impact of Social Media on Hotel Service Performance: A Sentimental Analysis Approach," with Q. Cao, Y. Yang, and S. Levy, Cornell Hospitality Quarterly, December 2015. “An Empirical Study on How Third-Party Websites Influence the Feedback Mechanism between Online Word-of-Mouth and Retail Sales,” with W. Zhou, Decision Support Systems, 76, August 2015, pp. 14-23. “A Social Network Matrix for Implicit and Explicit Social Network Plates,” with W. Zhou and S. Piramuthu, Decision Support Systems, 68, December 2014, pp. 89-97. “The Impact of Social and Conventional Media on Firm Equity Value: A Sentiment Analysis Approach,” with Y. Yu and Q. Cao, Decision Support Systems, 55(4), November 2013, pp. 919-926. “Social Media and Firm Equity Value,” with X. Luo and J. Zhang, Information Systems Research, 24(1), March 2013, pp. 146-163. “An Analysis of One-Star Online Reviews and Responses in the Washington D.C. Lodging Market,” with S. Levy and S. Boo, Cornell Hospitality Quarterly, 54(1), February 2013, pp. 49-63. “Unified Modeling Language (UML) Adoption - A Holistic Model,” with V.C. Gu and Q. Cao, Decision Support Systems, 54(1), December 2012, pp. 257-269. “To Continue Sharing or Not to Continue Sharing? – An Empirical Analysis of User Decision in Peer-to-Peer Sharing Networks," with M. Xia, Y. Huang, and Andrew B. Whinston, *Information Systems Research, 23(1), March 2012, pp. 247-259. “Online User Reviews, Product Variety, and the Long Tail: an Empirical Investigation on Online Software Downloads,” with W. Zhou, Electronic Commerce Research and Applications, 11, 2012, pp. 275-289. “Exploring Determinants of Voting for the “Helpfulness” of Online User Reviews: A Text Mining Approach,” with Q. Cao and Q. Gan, Decision Support Systems, 50(2), January 2011, pp. 511-521. “Analyzing the Impact of Intermediaries in Electronic Markets: An Empirical Investigation of Online Consumer-to-Consumer (C2C) Auctions,” Electronic Markets, 20 (2), June 2010, pp. 85-93. “Voice of the Crowd: Ballot Box Communication in Online Sharing Communities,” with Mu Xia, Yun Huang, and Andrew B. Whinston, Communications of the ACM, 52 (9), September 2009, pp. 138-142. “Informational Cascades and Software Adoption on the Internet: An Empirical Investigation,” with Bin Gu and Andrew B. Whinston, MIS Quarterly, 33(1), March 2009, pp. 23-48. “The Dynamics of Online Word-of-Mouth and Product Sales – An Empirical Investigation of the Movie Industry,” with Bin Gu and Andrew B. Whinston, Journal of Retailing, 84(2), 2008, pp. 233-242. (Top 10 most-cited articles published by the journal 2007-2011*; Emerald Management Reviews Citations of Excellence Awards for 2014, 2012). “Do Online Reviews Matter? - An Empirical Investigation of Panel Data,” with Bin Gu and Andrew B. Whinston, Decision Support Systems, 45(4), November 2008, pp. 1007-1016. (Top 10 most-cited articles published by the journal since 2008*).