The Ultimate Guide to Sports Event Management and Marketing

Lisa Delpy, Ph.D.
Joe Jeff Goldblatt, CSEP, MTA
Stedman Graham

About the book...
From the Olympics and the Super Bowl to school sport events, from the Kemper Golf Tournament to the local 5K fun run, from civic bowling championships to charity tennis matches, all successful sport events, whatever their size or budget, have one thing in common: an effective marketing and management strategy.

Sport Event Management and Marketing is one of the fastest growing career fields in America. With resources, reputation, and image at stake, corporations schools, and other sport event organizations now rely on professionals skilled in key business areas -- finance, hospitality, risk management, sales, marketing, communication, and team leadership -- to help them design, plan and manage a profitable memorable sport event that runs smoothly from start to finish.

In The Ultimate Guide to Sport Event Management and Marketing you'll find:

Key strategies for managing event logistics, including volunteers, facilities, uniforms, transportation, food and beverage, ticketing and admissions, and much more.
Examples for community sport events, not-for-profit and corporate events, inter collegiate sports programs, and international and professional league activities such as the Olympic Games and Super Bowl.
Critical planning technique, including how to conduct your planning meetings, set benchmarks, and plan for contingencies

About the authors...
Lisa Delpy, Ph.D. is an assistant professor of sport and event management and marketing at The George Washington University and consultant to various corporate sponsors, sport commissions, and event organizers. Dr. Delpy's international research on the Olympics Movement has taken her to 56 countries where she has interviewed and videotaped over 500 sport event managers and participants. She has also attended hundreds of sport events around the world including 7 Olympic Games.

Joe Jeff Goldblatt, CESP., is the director of the Event Management Program at The George Washington University. He has produced corporate events for Marriott Corporation, Xerox Corporation, and dozens of other Fortune 500 companies.

Stedman Graham, is president of S. Graham & Associates, a management, marketing and consulting firm specializing in sports. Mr. Graham is also a partner in Kemper Golf Management Chicago. His firm has been involved in the marketing and/ or management of such events as the Volvo Tennis Tournament, The NBA Legends Pride Classic, and the World Double Dutch Championships.

Go back to Dr. Delpy's home page and find out how to order The Ultimate Guide to Sport Event Management and Marketing